Customer Self-Service

Customers managing their own bookings via SMS link

Every booking confirmation SMS includes a magic link customers can tap to cancel or reschedule.

How it works

Every booking confirmation and reminder SMS Wemu sends includes a "Manage" link:

```

Wemu Café: Booking confirmed for Sat 17 May at 2pm.

We look forward to seeing you!

Manage: app.wemu.io/b/a3f7c1...

```

The customer taps the link → opens a mobile-first management page → sees their booking → cancels or reschedules without logging in or calling.

📸

Screenshot: The customer manage page on a phone showing booking details, "Reschedule" and "Cancel" buttons, and "Add to calendar" link

The customer manage page on a phone showing booking details, "Reschedule" and "Cancel" buttons, and "Add to calendar" link

What customers can do on the page

  • See the booking: business, service, date/time, staff member, address
  • Add to calendar — downloads an .ics file for Apple/Google Calendar
  • Reschedule — picks a new date + time slot from available openings
  • Cancel booking — with optional reason
📸

Screenshot: The reschedule flow: date picker, available slots grid, "Confirm new time" button

The reschedule flow: date picker, available slots grid, "Confirm new time" button

Cancellation cutoff

Customers can cancel up until N hours before their appointment. After that, the page hides the cancel button and shows the business's phone number to call.

📍

Configure the cutoff: Settings → Business → Cancellation policy (default: 24 hours)

Suggested defaults:

  • Café / casual events — 0-2 hours
  • Salon / spa — 24 hours
  • Clinic / high-value services — 48 hours

Reschedule flow

  1. Customer taps Reschedule
  2. Picks a new date (defaults to tomorrow)
  3. Wemu fetches available slots for that day from your storefront's availability engine
  4. Customer picks a slot, confirms
  5. Booking is updated in place — same booking ID, new times
  6. Fresh confirmation SMS is sent with the new time and a working manage link

Reschedules respect the same cutoff as cancellations. Inside the cutoff, the Reschedule button is hidden too.

What happens when a customer cancels

  • Booking status flips to cancelled (frees up the slot)
  • An entry appears in your activity feed: *"Customer cancelled X — reason: ..."*
  • The customer sees a confirmation banner on the page
  • They get an "Book again" button that returns them to your storefront

If the customer cancels and then changes their mind, they tap "Book again" → back to fresh booking flow. The old cancelled booking stays as a record.

Privacy

The manage link uses a 32-character random token. Without that token, the page can't be opened — no enumeration, no guessing. The token only grants access to that one booking; it's not a session.

If you suspect a token was leaked (e.g., customer forwarded the SMS), change the booking through the admin and the old token becomes meaningless on the next event.

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