What does it mean to be a mobile superbrand?
How do you go about creating one?
In this spotlight feature, we will explore the concept by introducing you to Thompson Collective Inc., the first mobile superbrand in the Philippines.
Wemu also teamed up with Thompson Collective's Chief Executive Officer, Patty Tiu-Thompson to answer these questions and more.
So read on – your business could benefit from becoming a superbrand too!
Creating the First Mobile Superbrand
What do Starbucks, Apple, and Nike have in common?
Besides being juggernauts in their respective industries, they've all created mobile superbrands.
With a strong vision and a well-executed mobile strategy, Thompson Collective is on the road to becoming the first mobile superbrand in the Philippines, both literally and figuratively.
What posed as a challenge for tattoo shop owner Patty Tiu-Thompson turned into an opportunity to rebrand and create something new.
Tattoo shops closed for a long period of time given the uncertainties and restrictions brought by the pandemic. Their industry was one of those hit the hardest.
Patty realized that her lease was not worth it anymore. Opening up another branch was also not an option. Hence, with a newfound understanding of how businesses have shifted during these times to be able to survive, she realized that she should move forward without a physical location.
Patty took action by changing the course of her tattoo business. In her childhood, Patty grew up a lot of elephant figures. She came to love what an elephant represents that is why she chose it as the official insignia for the Thompson Collective brand.
The elephant is an emblem of wisdom and loyalty. In the jungle, it is known for its strong survival instincts. These are the qualities that resonated with Patty and how she envisioned the Thompson Collective brand to be.
Meet the Thompson Collective Tribe
In 2012, Patty dabbled in F&B businesses but they didn’t go as well as she had hoped. She didn't have a say on major business decisions and her inputs were not always welcomed. So she decided to become more of an entrepreneur herself by starting her own brand from scratch and let go of her investments.
The journey to success does not always have a clear path. But what kept her going is the knowledge that there's a purpose behind all of these struggles and that she will eventually succeed in building the business from scratch.
Thompson Collective was named after her and her husband Mark, the Thompsons. She wanted to create something out of her husband’s last name and make it blossom. It is more than just a business. It is an idea that Patty brought to life with her team's backing, and now it has become something all of them share together - a collective striving for success while staying true to who they are as individuals.
Their work is not just about tattoos. They wanted to create an experience where people love and enjoy what they do for themselves. This is evident by the number of satisfied customers who have gone out of their way to visit their mobile truck Ellie whenever she is on the road.
Collaborating with Wemu
When you think about small to medium business owners, you would think about the incredible things they're able to achieve, despite the limitations. They are creative, innovative and always looking for ways to improve their businesses.
That's why we are excited to announce that Wemu is the official partner of Thompson Collective in terms of managing their business.
Wemu provides you with a full view of your business from the ground up. The platform gives you access to tools so you can see all the aspects of your business in one place. You can see how much inventory is sitting around and make plans for its sale or distribution, track sales on every product or service in real time - all without leaving our platform!
So what does this mean for you as a business owner?
If you're a small to medium business owner, you know that collaboration is key to success. With Wemu, you will be able to grow your business faster. We believe in the power of small and medium businesses and we are committed to providing them with the resources they need to succeed.
Thompson Collective offers a wide range of services that will make you stand out in any crowd. Whether it's getting your ears pierced or having your first tattoo, there are plenty of designs to choose from.
For online bookings, you may find them on the Wemu Marketplace.
If you're interested in learning more on how to manage all the aspects of your business, be sure to sign up for Wemu.