Tracking promo performance

What to look at

Each promo has its own detail page with three blocks of metrics:

1. Headline metrics

• Uses — total redemptions to date
• Unique customers — how many distinct customers redeemed
• Total discounted — cumulative dollar value of discounts given
• Avg order value — average size of orders that used this promo

2. Details panel

A flat read-only summary of every config setting — applies to, audience, min order, max uses, window, banner/auto-apply flags. Useful for quickly verifying what a promo is set up to do.

3. Activity log

Append-only history of every change to the promo. Each row shows:

• Who — actor's name + email (pulled from their JWT at edit time)
• What — action (created / updated / paused / activated / archived)
• When — timestamp
• Diff — exact field-level before-and-after for updates

Filtering the promo list

The promo list page has a segmented status filter at the top:

• All — every promo, archived included
• Active — currently redeemable
• Draft — saved but not enabled
• Paused — temporarily disabled, can be re-activated
• Expired — past end date or archived

Pausing vs archiving

• Pause — temporarily disabled. Customers see "This code is paused." at validate. Can be re-activated anytime. Use for "we're out of stock, pause the discount until restocked" cases.
• Archive — soft-deleted. Removed from the active list but kept for audit history. Cannot be re-activated; create a new promo instead.

What to compare across promos

When you're A/B testing offers, look at:

• Uses per dollar of marketing — how many redemptions did each promo earn relative to the campaign send
• Discount-to-revenue ratio — total discount given ÷ revenue captured (lower = more profit margin)
• Unique customers ratio — uses / unique customers. A ratio of 1.0 means each customer used it exactly once; >1.0 means they came back.